Self-paced
Everything you need to learn at your own speed.
$149
one-time, or 3 payments of $55
- 6 weekly modules, 32 short lessons
- Scripts, shot lists and editing templates
- Private student community
- Lifetime access and every future update
6-week online courseFilmed on your phone
Short videos that bring customers through your door.
A friendly 6-week course for small business owners. Learn to plan, film and edit short social videos on the phone you already own, in about two hours a week.
from$149
Enroll nowEnrolment closes Sunday 8 November at midnight. New cohort starts Monday 9 November.
Trailer · 2:14
No fancy gear!
HBATRH
1,800+ owners have taken the course★★★★★ 4.9/5 average rating
- 6 weeksone module a week
- 32 lessonseach 12 minutes or less
- Just your phoneno camera to buy
- Lifetime accessplus every update
Is this for you?
Made for busy owners, not full-time creators
Be honest with yourself here. The course works brilliantly for some people and isn’t the right fit for others.
This is for you if…
- You run a small business: a shop, café, studio, salon, trade or local service
- You have a phone and can find about two hours a week
- You feel a bit awkward on camera (most of our students did too)
- You have posted before, but nothing really stuck
- You want new customers, not just likes
It’s probably not for you if…
- You want to go viral overnight with one lucky video
- You want to learn professional cameras and cinema lenses
- You are looking for someone to make your ads for you
- You can’t spare any time in the next six weeks
What you’ll learn
Six weeks, six new superpowers
Each week unlocks one practical skill. By the end you’ll have a full month of videos planned, filmed and ready to post.
Your progress through the course6/6
Plan a month of videos in one hour
Use three simple content pillars and an idea bank so you never stare at a blank screen again.
Week 1Film sharp, bright clips on your phone
Window light, a steady grip and clear sound: the three things that make videos look “professional”.
Week 2Write hooks that stop the scroll
Open every video with a first line people want to hear the end of, in three seconds or less.
Week 3Edit a 30-second video in 20 minutes
A fast, repeatable edit with captions, music and a clean ending, using free apps.
Week 4Post on a weekly rhythm you can keep
Batch film once, post all week. A calendar that fits around opening hours and busy days.
Week 5Turn viewers into paying customers
Clear calls to action, simple offers and the two numbers worth checking every week.
Week 6
Curriculum
Week by week, step by step
Short lessons you can watch on a lunch break, a homework video each week, and a cheerful group to share it with.
- 6 modules
- 32 lessons
- 5h of video
Week01Find your story
Work out what to film, who it is for and why people should care.
- Why short video works for small businesses8 min
- Your three content pillars11 min
- Building a 30-day idea bank12 min
- Showing up when you feel shy9 min
- Homework walkthrough6 min
You’ll make Your first 15-second hello video
Week02Film it on your phone
Camera settings, light and sound, explained without the jargon.
- Phone camera settings in five minutes7 min
- Window light and one cheap lamp11 min
- Clear sound with a clip-on mic10 min
- Steady shots without a tripod9 min
- Filming your products and your hands12 min
You’ll make A 5-shot “day in the shop” clip
Week03Hooks & simple scripts
The first three seconds, and a script formula you can fill in on a napkin.
- What makes people stop scrolling9 min
- 12 hook templates for local businesses12 min
- The Problem–Show–Ask script11 min
- Talking to camera without a teleprompter10 min
- Live hook clinic replay6 min
You’ll make Three scripted videos, ready to film
Week04Edit fast
A quick, repeatable edit with free apps: cuts, captions, music and covers.
- The 20-minute edit, step by step12 min
- Captions everyone can read9 min
- Music, voice-over and sound levels10 min
- Covers and first frames that get taps8 min
- Exporting at the right size6 min
- Speed-edit challenge10 min
You’ll make Your first fully edited 30-second video
Week05Post with a plan
Batch filming, a weekly schedule and captions that sound like you.
- Batch a week of videos in one morning11 min
- A posting calendar you can actually keep9 min
- Captions, hashtags and posting times10 min
- One video, four platforms8 min
- Replying to comments in five minutes a day6 min
You’ll make A 4-week posting calendar
Week06Grow & sell
Turn views into visits, bookings and orders, then plan your next 90 days.
- Calls to action that don’t feel pushy10 min
- Simple offers people can say yes to11 min
- The two numbers worth checking9 min
- Working with local partners8 min
- Your 90-day video plan12 min
- Live Q&A replay6 min
You’ll make Your 90-day plan and a launch video
Odessa QuayleFounder & lead teacher
Meet your instructor
Hi, I’m Odessa. I help shy business owners love the camera.
I spent nine years filming for local shops, cafés and studios before I started teaching. The same thing happened every time: the owner was the best person to tell the story, they just didn’t know where to start.
So I built the course I wished they had. No fancy gear, no dancing, no jargon. Just a calm, step-by-step way to make videos that sound like you and bring people through the door.
- 9 yrsfilming for small businesses
- 1,800+students taught
- 600+videos made with clients
“If you can send a voice note, you can make a good short video.”
Student results
Real shops, real videos, real customers
A few words from owners who took the course. Results vary with effort, but every one of them started from zero.
“I used to film one video a month and hate every second. Now I batch four on a Monday before we open, and the weekend queue is out the door.”
Hattie BrennanOwner, Crumb & Kettle Bakery“I’m not a talker. Odessa showed me how to let my hands and the clay tell the story. My spring class sold out from a single video.”
Anselm ThistlewoodPotter, Thistlewood Clayworks“The hook formula in week three changed everything. People walk in and ask for the exact thing they saw in my video that morning.”
Rafiq HaddadOwner, Haddad’s Pantry- 4.9/5average course rating
- 87%post every week after the course
- 1,800+small business owners taught
Pricing
Pick the way you like to learn
Both options include the full course and lifetime access. Choose coaching if you’d like feedback on every video.
With coaching
The course plus feedback and live help from Odessa.
$349
one-time, or 3 payments of $125
- Everything in Self-paced
- 6 live group coaching calls
- Personal video feedback every week
- 30-minute 1:1 kickoff call
- Certificate of completion
Enrolment closes Sunday 8 November at midnight · Prices in USD, taxes may apply. Coaching is limited to 40 seats per cohort.
Try the whole course for 30 days, risk-free.
Watch the lessons, film your first videos and join the calls. If it isn’t right for you, email us within 30 days and we’ll refund every cent. No forms, no awkward questions.
FAQ
Questions, answered
Still not sure? Send us a message and a real person (often Odessa herself) will reply within one working day.
Ask us anythingWe reply Monday to Friday.
Email usDo I need a special camera or microphone?
No. Every lesson is filmed and taught on a normal phone. In week two we show a few cheap extras (like a small clip-on mic), but they are optional.
How much time will it take each week?
Plan on about two hours: roughly 45 minutes of lessons and an hour to film and edit your homework video. The coaching calls are an extra hour.
What if I fall behind or miss a week?
That’s fine. Lessons stay open forever and the coaching calls are recorded. Many students take eight or ten weeks, and that’s perfectly okay.
Do I have to show my face?
Not at all. We cover hands-only, product, voice-over and behind-the-scenes styles, so you can choose what feels comfortable.
Which social platforms does it cover?
The skills work on any app with short vertical video. Week five shows how to post one video in four places without extra work.
Is there a payment plan?
Yes. Both options can be paid in three monthly payments. You get full access from the first payment.
How does the refund work?
Email us within 30 days of enrolling and we’ll refund you in full, even if you watched every lesson.
New cohort starts Monday 9 November
Your next customer could find you in a 30-second video.
Join the next cohort, film your first video this week and grow with a friendly group of owners just like you.
Enrolment closes Sunday 8 November at midnight · 30-day refund guarantee
