The 25-point website checklist

The basics

Your business name, what you do and where, in the first screen A phone number people can tap to call, on every page Opening hours and address (or service area) that are easy to find A domain in your business name (yourbusiness.com), not a free subdomain A professional email address ([email protected])

Trust

Real photos of you, your team, your work or your place Real reviews or a link to your Google reviews Prices, or at least "from" prices, for your main services An about section that says who is behind the business A padlock (https) in the address bar

Getting found on Google

A Google Business Profile with correct hours, photos and website link A clear page title and description for each page Your town or area mentioned naturally in the text One page per main service, not everything on one line Your site connected to Google Search Console

Phones & speed

Text is readable on a phone without zooming Buttons are big enough to tap with a thumb The home page loads in under 3 seconds on mobile data Images are compressed, not straight from the camera No pop-up covers the page on phones

Turning visitors into customers

One main action per page (call, book, request a quote) A short contact or booking form that actually reaches you You reply to website messages within one business day Links to your social profiles, without sending people away first Content updated in the last 3 months (prices, hours, photos)